Mustajarvi. Marketing.
We will help you create a product that will become a market leader
We work with federal-level brands and bring 10 years of experience in FMCG marketing, new product development (NPD), and crisis-management projects.
01
We create and develop brands
02
We launch products to market
03
We build distribution and 360° marketing
ABOUT US
Our experience spans FMCG, real estate, biotechnology projects, and the launch of our own brands. This enables us to bring strategy, marketing, and sales together in one integrated system.
For 10 years, we have been developing strategies for manufacturing companies. This has given us a deep understanding of industry specifics, target audiences, competitors, tools, and market trends.
Through our extensive connections in the FMCG sector, we have built a community of professionals around us who are ready to find the most effective way to solve your business challenge.
Mustajarvi is a strategic marketing company
CASE STUDIES
What we have already achieved for our clients
fmcg
Sales
Marketing
Packaging Redesign
FMCG Brand in the Sauces Category
What we did
● Rebuilt the commercial strategy
● Shifted KPI focus from revenue to profitability
● Revised the discount logic
● Established a price corridor
● Synchronized marketing and sales
Results
+23%
Margin
+30%
Sales growth (LFL)
TOP 10
entry into the TOP-10 brands in Russia
Growth was driven by restoring the brand's value within the channel.
1/4
fmcg
Sales
Marketing
Packaging Redesign
FMCG Brand in the Spirits Category
Results
№1
Brand in its category
+15%
Increase in average price alongside sales growth
Russia, CIS, USA
Brand sales geography
Growth was driven by positioning, channel strategy, and the sales system.
This was not about packaging. It was about image and identity
2/4
What we did
● Researched the target audience
● Conducted a Jobs-to-be-Done (JTBD) analysis
● Identified unmet audience needs
● Developed the brand platform
● Created an emotional brand story
● Developed a federal distribution model
household
Sales
Marketing
Implementation of an NPD System for a DIY Garden Products Brand
Results
+285%
Audience reach after the NPD system launch
4 channels
Synchronized digital, strategy, sales, and brand communications
Growth
Revenue per point of sale
Growth was driven by portfolio structure, not by increasing the number of SKUs
3/4
What we did
● Defined the target audience
● Conducted a Jobs-to-be-Done (JTBD) analysis
● Built the customer journey map (CJM)
● Developed the portfolio architecture
● Implemented an NPD launch system
● Integrated the digital channel into the overall marketing strategy
beauty
sales
marketing
Launching a Premium Beauty Brand on a Marketplace
Results
14 days
From launch to first sales
Premium
Precise articulation of product value in the premium segment
No price war
Reduced dependence on price competition
Growth was driven by structured sales messaging, not by lowering the price
4/4
What we did
● Developed a digital sales messaging structure (the product page as a sales script)
● Built a hierarchy of benefits based on the customer journey map (CJM)
● Designed the logic of visual persuasion
● Placed a clear emphasis on status and differentiation
● Turned the product page into a tool for protecting margins
BUSINESS SOLUTIONS
5 tools that will turn your product into a leader
02
Successful new products (NPD)
We will manage the full product-launch cycle - from concept and testing to the retail shelf. You will receive a strong portfolio that increases sales and strengthens the brand.
03
360° marketing - results at every touchpoint
We will make your brand visible across digital, offline, PR, influencer marketing, UGC, trade-marketing activations, and events. An integrated approach increases reach and conversion without wasting budget.
01
A clear growth strategy
We will create a brand and product strategy based on market, competitor, and consumer analysis. It will reduce risk and help you focus on genuine growth opportunities.
05
Growth on online marketplaces and in e-commerce
We will develop a marketplace-entry strategy, create content, and introduce tools that drive sales. We will strengthen promotion through UGC and analytics so the results can scale.
04
Systematic sales and distribution
We will build and optimize distribution, the sales team, and KPIs. The result is a manageable system that generates stable revenue.
Discuss your project
QUESTIONS
Have questions? Let’s work through them
We do not recommend anything unnecessary. We help set priorities: what to fix first, which tools will deliver an impact faster,
and what is not worth spending money on right now. Our expertise is not in spending more - it is in making every ruble work
toward results. We have started projects from scratch and turned them into market leaders.
We do not start with advertising or pretty materials. First, we determine why previous efforts failed: the product, packaging, price,
sales channel, messaging, or customer journey. Then we propose not another campaign, but a precise adjustment of the whole system.
sales channel, messaging, or customer journey. Then we propose not another campaign, but a precise adjustment of the whole system.
That is probably exactly why you need us. Complex products cannot be marketed with generic phrases or template marketing.
We get to the core of the product and help explain to the market who needs it, what problem it solves, and why it is worth paying for.
We get to the core of the product and help explain to the market who needs it, what problem it solves, and why it is worth paying for.
We do not work from templates. First, we immerse ourselves in the industry: the product, market, competitors,
sales channels, and buyer behavior. Our job is not to guess, but to understand and propose a solution tailored to your category.
sales channels, and buyer behavior. Our job is not to guess, but to understand and propose a solution tailored to your category.
TEAM
The people who lead projects through to results
Mustajarvi is a team of strategists, analysts, and digital and PR specialists.
Natalia Perttunen
CEO, Mustajarvi; Director
Andrey Yakimov
Marketing Director; Senior Partner
Elvira Gatina
Head of Business Development
Milyausha Burganova
Operations Lead
Viktoria Ivanova
Brand Designer
© 2016-2026. Musta Jarvi LLC.